Case Studies
Real Results, Real Performance
At Pinnaxcle, we don’t just build Shopify stores — we elevate them.
Through strategy, optimisation, and precision engineering, we turn challenges like slow speed or low conversions into measurable growth and lasting performance.
Pagerie — Luxury Fashion Accessories
Pagerie is a luxury brand that redefines pet accessories, creating exquisite, purpose-driven pieces for dogs. Each item is crafted to endure, blending elegance and functionality, and designed to celebrate the timeless bond between humans and their canine companions.
Focus:
- Shopify Theme Upgrade
- App Updates
- Speed Optimization
Challenge
Pagerie’s luxury eCommerce experience was being slowed by outdated theme assets and app conflicts that affected page load speed and mobile performance.
Our Approach
We upgraded the Shopify theme to the latest version, streamlined redundant apps, and implemented structured speed optimization — including deferred script loading and image compression via custom CDN logic.
Outcome
Pagerie now delivers a seamless luxury experience across devices — faster, smoother, and built to scale with upcoming product launches.
Your brand could be our next performance case study.
Sheet Story — Home Textiles & Bedding
Sheet Story crafts premium UK-based bedding that blends thoughtful design with high-quality materials. Their linen collection uses 100% natural fibres, deep-fit construction, and elegant finishes so your bed looks curated and stays comfortable. More than just sheets—they’re styled pieces that turn your bedroom into a sophisticated, cosy haven.
Focus:
- CRO Strategy
- A/B Testing
- Ongoing Maintenance
Challenge
Despite a loyal customer base, Sheet Story struggled with low conversion rates and cart drop-offs caused by UX friction on mobile and checkout stages.
Our Approach
We redesigned high-impact sections using behavioral heatmaps, ran structured A/B tests across PDP and checkout, and refined the visual hierarchy to enhance trust and flow. Ongoing maintenance ensured sustained optimisation.
Outcome
Sheet Story now operates on a continuous CRO cycle — every insight becomes an opportunity for growth.
We help ambitious brands scale smarter.
Luxxi Nails — Premium Nail Products
LUXXI reinvents the press-on nail experience with salon-quality, on-trend designs that are reusable, vegan, and built to last. From bold statement sets to subtle everyday looks, LUXXI offers a premium manicure solution that combines style, durability and ease — all without the salon visit.
Focus:
- Shopify Plus Migration
- Theme Upgrade (Prestige)
- Speed Optimization
Challenge
Rapid growth meant Luxxi Nails had outgrown their existing setup. Page speed lagged, and the brand needed an infrastructure upgrade without compromising their vibrant aesthetic.
Our Approach
We migrated Luxxi Nails to Shopify Plus, implemented the Prestige theme, and optimized all assets through liquid-level code clean-up and predictive caching.
Outcome
A sleek, stable, and lightning-fast Shopify Plus store — engineered for scaling beauty at speed.
More Examples of our work
We’ve helped Shopify store owners enhance conversions, speed, and overall performance. Our tailored solutions have delivered measurable results, driving growth and success for a wide range of businesses. Check out our case studies below to see the impact!
Request a free Shopify Audit for a results-oriented data
Pinnaxcle Shopify Performance & Growth Specialists
🌿 At Pinnaxcle, we believe in giving back. A portion of every service fee goes towards supporting sustainable initiatives and social causes. Together, we can make a difference!
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