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Pinnaxcle - Shopify Speed Optimization
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Pinnaxcle - Shopify Speed Optimization
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Services
  • Shopify Store Development
  • Custom Store Projects
  • Shopify Audits
  • Shopify Migrations
  • Conversion Optimization
  • Shopify Plus Integration
  • Support & Maintenance
  • CRO Retainers
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Stop Guessing. Start Converting.

Every Shopify store gets traffic - Only the optimized ones turn that traffic into consistent revenue.

At Pinnaxcle, we use data-driven Conversion Rate Optimization (CRO) to transform your store’s performance — improving UX, checkout flow, and purchase intent through evidence, not opinion.

See How We Improve Stores →

The Science of eCommerce Growth

CRO is about making your existing traffic work harder — not spending more on ads.

We combine analytics, UX psychology, and A/B testing to identify friction points, run experiments, and lift conversions sustainably.


With Pinnaxcle, every change has one purpose: increasing your revenue per visitor.

Common Focus Areas:

  • Product page redesigns and layout testing 
  • Checkout funnel optimization
  • Mobile UX performance tuning
  • A/B testing and heatmap analysis
  • Data-backed content and CTA placement strategies

Request a CRO Consultation →

Results That Speak in Numbers

GlowSkin Co. (UK)

GlowSkin Co. (UK)

GlowSkin Co. (UK)

Checkout redesign + mobile UX
+38% Conversion Rate • -27% Bounce Rate

LuxeFit (US)

GlowSkin Co. (UK)

GlowSkin Co. (UK)

Product page CRO & A/B testing
+19% AOV • +22% Conversion Rate 

Explore All Case Studies →

VitalPets (EU)

GlowSkin Co. (UK)

VitalPets (EU)

Funnel analysis & optimisation
+34% Checkout Completion • +28% Revenue Growth 

Our Proven CRO Framework

1. Diagnose

2. Hypothesis

2. Hypothesis

We audit your current store analytics, heatmaps, and user journeys to pinpoint drop-offs and UX bottlenecks.

2. Hypothesis

2. Hypothesis

2. Hypothesis

We translate insights into testable hypotheses — grounded in user psychology and conversion data.

3. Test

2. Hypothesis

4. Analyze & Iterate

We design and deploy A/B or multivariate tests using Shopify-compatible platforms (like Google Optimize, VWO, or Convert).

4. Analyze & Iterate

4. Analyze & Iterate

4. Analyze & Iterate

We measure what worked, refine what didn’t, and scale winning variations across your store.

5. Grow

4. Analyze & Iterate

5. Grow

With every cycle, your CRO strategy compounds — driving consistent growth month over month.

Book a CRO Strategy Call →

Where We Optimize

Product Pages

Image hierarchy, CTAs, and trust cues that drive “Add to Cart.” 

Checkout Flow

Frictionless purchase paths, fewer form fields, higher completions.

Navigation & UX

Streamlined menus and paths that guide visitors intuitively. 

Mobile Optimization

Mobile-first adjustments for speed and usability. 

Landing Pages & Funnels

Data-backed A/B testing to validate growth ideas. 

Content & Microcopy

Copywriting that speaks to emotion and urgency. 

Start Your Free CRO Audit →

We Don’t Guess. We Test Everything.

From button color to headline placement, we measure every interaction with precision tools:

 Google Analytics 4 | Hotjar / Microsoft Clarity |  Shopify Analytics |  VWO / Optimizely


Our insights aren’t assumptions — they’re statistically proven.  

See a Sample Test Report →

What Our Clients Say

Each test reveals insights — small wins compound fast.

The CRO Compounding Effect

The result?

 Higher AOV | More repeats | Lower costs


CRO isn’t a one-off project. It’s a system that keeps making your Shopify store smarter.

Learn About Our CRO Retainers →

Book Your Free Shopify CRO Audit

Get a tailored report outlining how your Shopify store can convert more — based on real data from your analytics, heatmaps, and UX performance.

Request a CRO Consultation →

Redesign or optimise? Let’s find out in a free 30-min audit.

Start My Audit →

🌿 At Pinnaxcle, we believe in giving back. A portion of every service fee goes towards supporting sustainable initiatives and social causes. Together, we can make a difference!

Copyright © 2025 Pinnaxcle

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