Continuous optimization. Compounding growth. Always on.
Why CRO Retainers Matter
At Pinnaxcle, we don’t treat Conversion Rate Optimization as a one-time project — it’s an ongoing process of discovery, testing, and refinement.
Your Shopify store is a living system: new users, devices, and behaviors appear daily. What worked last quarter might not work today. That’s why our CRO Retainers are designed to deliver consistent, measurable growth through data-driven experimentation, user experience improvement, and checkout flow enhancement.
"Because growth isn’t an event — it’s a process.”
Our approach focuses on:
- Continuous testing and optimization cycles
- Real-time performance tracking
- UX and behavioral insights that drive action
- Monthly reporting with measurable outcomes
Retainer Tiers
Our CRO Retainers are built to scale with your brand — from emerging stores to enterprise-level Shopify Plus operations. Each tier offers increasing depth, testing velocity, and dedicated support tailored to your growth stage.
Growth Starter Plan
£1,250–£1,800/mo
Perfect for emerging Shopify brands looking to establish a CRO foundation.
What's Included:
- Up to 2 test cycles per month
- Monthly UX and funnel analysis
- Basic heatmap and analytics setup
- Quarterly optimization roadmap
- Dedicated CRO specialist (approx. 8 hrs/month)
- Monthly reporting
Minimum Term: 3 months
Setup Fee: £450
Scale Plan
£2,500–£3,800/mo
Ideal for growing brands with consistent traffic looking to boost efficiency.
What’s included:
- Up to 4 test cycles per month
- Weekly review of conversion metrics
- Heatmap and behavioral pattern tracking
- Checkout flow and product page optimization
- Bi-weekly calls with CRO strategist and developer
- Priority Slack support and detailed performance reports
Minimum Term: 6 months
Setup Fee: £600
Enterprise Optimization Suite
£6,000–£9,000/mo
Designed for established Shopify Plus brands with multiple funnels and large traffic volumes.
What’s included:
- 6+ test cycles per month across regions or funnels
- Dedicated CRO engineer, strategist, and UI designer
- Weekly executive review and insight call
- Custom dashboard integration (Looker Studio / Databox)
- Deep funnel analysis — checkout, AOV, LTV
- SLA-backed response times (within 12 hours)
Minimum Term: 9–12 months
Setup Fee: £900
Note: All retainers are fully customisable based on your Shopify store’s traffic, goals, and testing velocity. Pricing reflects average engagement levels — we’ll tailor your plan after an initial audit and strategy call.