Pinnaxcle is a Shopify development and optimization company built on one belief —
eCommerce success isn’t accidental. It’s engineered.
We partner with brands across the US, UK, and beyond to build, optimize, and scale high-performing Shopify experiences that convert traffic into lasting growth.
Built on Performance & Partnership
Pinnaxcle was founded to close a gap in the Shopify ecosystem — between agencies that build stores and partners that build growth systems.
We don’t chase trends or templates.
We engineer Shopify storefronts that are fast, compliant, and conversion-optimized from day one.
The Team
Our work is guided by three core beliefs:
- Performance-first: Every pixel and line of code must deliver measurable speed and conversion value.
- Transparency-first: We communicate clearly, deliver honestly, and optimize continuously.
- Partnership-first: We grow alongside our clients — not just for them.
Meet the People Behind the Performance
Our team blends design precision, technical depth, and creative strategy — from front-end engineers to CRO specialists.
Every store, audit, and campaign is powered by people obsessed with building faster, smarter, higher-converting Shopify experiences.
Jhonny M, Co-Founder
With over 18 years of experience in Shopify and eCommerce development, Jhonny brings deep expertise across Shopify Plus, Magento, WooCommerce, and BigCommerce. As a co-founder, he drives Pinnaxcle’s technical vision, ensuring every build is fast, scalable, and future-ready.
Lily S, Co-Founder
With 9 years of experience in Shopify conversion optimization and eCommerce marketing, Lily co-founded Pinnaxcle after a successful freelance career. She drives data-backed strategies that boost engagement, conversions, and long-term brand growth.
Dolly S, Creative Director
With over 12 years of design experience, Dolly joined Pinnaxcle’s pilot team in 2019 after a successful freelance career. She leads creative direction, crafting visually striking, performance-driven brand experiences that define Pinnaxcle’s signature aesthetic.
Tamang T, Technical Director
A certified Shopify developer with over 10 years of experience, Tamang leads Pinnaxcle’s technical direction. As a founding team member, he oversees architecture, performance, and integrations — ensuring every Shopify build delivers speed, stability, and scalability.
Our partners include:
What We’ve Built So Far
From our founding in 2019 to today, Pinnaxcle has grown from a small pilot team into a global Shopify performance agency trusted by brands across continents. Over the years, we’ve expanded our services, launched a worldwide network of experts, delivered over a hundred high-performing Shopify stores, and established a dedicated enterprise division for Shopify Plus.
From Vision to Global Impact
Each milestone marks our evolution — and the journey continues as we shape the future of performance-driven eCommerce.
Get Holiday-Ready: Boost Your Shopify Performance
Make sure your store is fast, optimised, and ready for peak sales.
Book a free CRO audit before the rush and uncover hidden growth wins.